Adobe Illustrator and Photoshop were the main tools used to create and display all assets for this project. In addition, Shopify, the client's website platform, was used to create three separate landing pages to showcase the artwork, provide information, and include sign-up forms.
The main logo illustration was used on shirts and other promotional items, while variations were created highlighting the two different locations and dates for the event. These variations were used where appropriate on social media and the website.
In the weeks prior to the event, we utilized various social media platforms to announce and promote sign-ups, generating interest and excitement. Here is a glimpse of some of the marketing efforts created to increase engagement and attendance.
Social Media Graphics
Three website landing pages were designed for this project. The main page was the central point where all marketing efforts were directed, and two unique pages were created, one for each location and date. This was done to allow potential attendees to choose the location and date that suits them best, instead of directing them to one specific option.
vectorsinc.com
Event Webpage
Screenshots
Each of the location-specific web pages featured an option to download the event itinerary and speaker biographies. Below is an example of the Colorado event flyer.
Event Schedule and Speaker Bio Flyer
